HeaLIQs 4 Cities promotes interaction between citizens, local academia, SMEs and government. They will meet in Lifestyle
Innovation Quarters (LIQs), which are open for an established time period during big physical activity events. In the LIQs, citizens engage in lifestyle assessments, test innovative products
from SMEs and engage in community programmes. All of the activities focus on learning about a healthy lifestyle in an approachable setting. LIQs will enable lifestyle mapping and assist in
the work of scouting for successful lifestyle approaches in the EU.
Course/Programme Objectives: In 2018 HeaLIQs 4 Cities aims to increase public visibility of regional R&D in the area of Healthy Living and
Active Ageing by inviting citizens to engage in a Lifestyle Innovation Quarter. These LIQs are temporary fora established at a central location in the city during a big public event, such as an
organised running event. The LIQs enable citizens to test and co-develop innovative products of local SMEs, to get informed on HLAA-related programmes run by local governments and to receive
academia supported lifestyle checks with personalized lifestyle advice.
In 2018 two LIQs will be established in Groningen, Netherlands, and Coimbra, Portugal, two cities/regions that were deemed “Reference Sites for
Active and Healthy Ageing”. This recognition, given by the European Commission, highlights a region’s successful integration of academia, industry, government and the end-user communities – the
quadruple helix. The 2018 activity will target visitors of the University games EUSA 2018 (20-22 July at Alma Shopping) in Coimbra and the Healthy Ageing Week & 4-Mile Run of Groningen (7-14
October). In both events, the LIQs will enroll the citizens in physical activity, healthy lifestyle assessments and technology use/development in exhibition booths and living labs.
Target Group: The LIQs are freely accessible to all citizens (athletes and spectators) who are willing to engage with healthy lifestyles services and technologies for physical activity, wellbeing and health assessment. Business partners from Coimbra and Groningen, and startup/SME networks, will showcase innovative products to stimulate market adoption of innovation. Via two physical activity events in Coimbra and Groningen we reach out to 20 000 citizens/athletes and involve 30 businesses, regional authorities and academia.